image source Are you ready to play soccer? We're happy to announce a new global partnership with LaLiga, one of the biggest football leagues in Europe, today. Together, we're bringing the best of the game to millions of fans on Snapchat with weekly game highlights, historic archives, top goals, saves of the year, behind-the-scenes content, Lenses, stickers, Bitmojis, and more! Snapchat users will be able to watch the best parts of the game through a dedicated Discover Show called LaLiga Show Time, as well as through the LaLiga Snap Star account's Stories and Spotlights. Alfredo Bermejo, who is in charge of LaLiga's digital strategy, said, "This agreement is a step forward for LaLiga's strategy of digitalization and reaching young audiences. It also helps us improve our work on social media." "Among the big European leagues, we have more than 164 million followers on social media, which is a record. We can also offer good LaLiga content to younger fa...