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LaLiga Partners With Snapchat for AR Lenses

 

Are you ready to play soccer? We're happy to announce a new global partnership with LaLiga, one of the biggest football leagues in Europe, today. Together, we're bringing the best of the game to millions of fans on Snapchat with weekly game highlights, historic archives, top goals, saves of the year, behind-the-scenes content, Lenses, stickers, Bitmojis, and more!


Snapchat users will be able to watch the best parts of the game through a dedicated Discover Show called LaLiga Show Time, as well as through the LaLiga Snap Star account's Stories and Spotlights.




Alfredo Bermejo, who is in charge of LaLiga's digital strategy, said, "This agreement is a step forward for LaLiga's strategy of digitalization and reaching young audiences. It also helps us improve our work on social media." "Among the big European leagues, we have more than 164 million followers on social media, which is a record. We can also offer good LaLiga content to younger fans with the help of the tools in the Snap ecosystem.




Alejandro Arenas, International Sports Partnerships at Snap Inc., said, "We are so excited to partner with LaLiga, one of the world's most important sports leagues, and to be able to offer premium football content to Snapchatters all over the world. This is Snap's first partnership with a major European league and the start of a new way for football fans to enjoy their sport, whether it's by watching match highlights, playing with and sharing immersive football AR experiences, or dressing up their Bitmoji in their favourite team's kit.

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